Learn how to facilitate the creation of product roadmaps to align stakeholders, prioritize ideas and requests, and ultimately help companies deliver on their strategy.
What you are going to learn
Bruce walks you through his process for articulating your product’s vision, prioritizing with business objectives, validating themes, gaining buy-in across stakeholders, and maximizing your team’s impact.
Throughout this course you will:
- Create and articulate your product's vision.
- Prioritize with science.
- Validate market needs.
- Win over stakeholders.
- Maximize your impact.
Who Should Attend?
Product managers and product owners
who want to articulate their products vision.
Startup and growth company executives
who need to priorite business objectives.
UX, UI and research professionals
who want to validate themes.
Innovation and transformation teams and team leaders
who want to maximize your team's impact.
Ever since he was a child, Bruce has been making things. Having spent a lifetime as a builder and innovator, today he has a passion for helping teams work together better to develop compelling products and services. He’s been called the face of Boston product management and (for Top Gear fans) the product management Stig.
Bruce is a serial entrepreneur and leader of product teams in organizations ranging from startups like NetProspex to market leaders such as ATG, Oracle and D&B. Along the way, he demonstrated leadership in areas ranging from marketing to acquisitions to partnerships, design, agile enablement, product management, and development.
Bruce founded Product Culture in 2018 to help product teams succeed through skill building, coaching and organizational design, working with organizations like Toast, Salsify, Klaviyo, Shopfully, EGYM, Nuance, Huawei, and Johnson & Johnson. He is a prolific writer and sought-after speaker at product management, development, and innovation events around the world. He runs an invitation-only Forum for Chief Product Officers. Bruce led the Boston Product Management Association for 5+ years and is a regular judge at Harvard Business School's New Venture Competition.
Steve Blank said about Bruce's bestselling book, Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty, “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.”